Good for
Common use cases
AVIF lands smaller than WebP or JPEG at the same visual quality and renders in current Chrome, Edge, Firefox, and Safari, but the support story collapses the moment the file leaves the browser. Recent Photoshop versions support AVIF natively, but older perpetual-licence and CS-era installs cannot read it without a plugin or refuse it outright. Many older or locked-down Office installs — perpetual-licence Office 2019-era deployments and enterprise machines without current Microsoft 365 image-format updates — still fail to render AVIF reliably; the paste lands as a broken-image placeholder that sends the document back to the sender. Major marketplace upload flows (Etsy lists `.jpg`, `.gif`, `.png`, `.svg`, `.heic` as accepted product images and does not name AVIF; eBay and Amazon Seller Central upload tooling has historically centred on JPG/PNG/GIF) do not document AVIF as an accepted format. Email clients running on older Outlook versions render the attachment as a broken-image icon. Print-on-demand pipelines like Printful and Society6 document JPG and PNG as accepted raster uploads with no AVIF entry. The cheapest fix is swapping the container — JPG when the destination cares about file size and accepts photographic content (which is almost always), PNG via the sister tool AVIF to PNG when transparency or lossless reproduction matters. Doing the conversion in the browser keeps confidential mockups, design comps, and licensed product photography off third-party servers — the AVIF source never leaves the tab, the JPG materialises locally, and the only network traffic is the page load itself.
Processing mode
Browser-local
Files are processed by your browser. They never reach our servers.